Buses have also evolved as a very effective and powerful vehicle for advertising across a vast geographical region. However, bus branding in India has changed over time. Previously, public interest and government scheme messages were only advertised on buses or at bus shelters. But advertisements for numerous companies and services may now be seen on buses and bus shelters.
Public or private buses are used to advertise any business or service as part of outdoor or out-of-home (OOH) advertising. Advertising campaigns in the bus terminals and on the bus exterior panels will undoubtedly spread the word about your company in India’s key cities. As it can be seen by thousands of people every day, it is an excellent tool to spread the word about your brand to the general public.
Bus advertising in India is a powerful kind of outdoor advertising that reaches large audiences, aids businesses in establishing their brands, and improves brand recognition. The branding for the buses depends on their route. A business could make a lasting impression on the passengers by the demographic display on the buses
